Post #8: Oh Nah Nah, What's In a Name?

For start, I hope you got the Rhianna reference in the title, I thought it was quite clever. It came to me while I was in the shower today. And I think its' fitting that I start to actively reference my brand name and logo now that the two are complete [WOOSAH].

Anyone with the daunting challenge of naming a brand knows just how exhaustive it is to find the right name that echoes all the elements one wishes to convey when asking crucial questions such as "What is my brands point of view? But really, what is my brands point of view? I could write a few long pretentious paragraphs of what my brand is or isn't but instead, y'all ain't trying to hear daat and I ain't trying to write all daat, neither. [Ebonics, much?]

So here is what I do know, my brand name is PAR POU Private Label and it's a name that I came up with early in my design day dreaming days back in Miami (easily around 6 years ago or more). I had a list of 15 or so names and it would be fun or even funny to see some of the ridiculous names that were potential contenders, but alas they are gone and forgotten. But I do remember me and one of my BFF's sitting there and slowly falling in love with the name. Not surprisingly enough, we probably were the only ones that liked it then, I know my Mom for sure hated it, still does too.

Which brings me to the point of this post, naming a brand and designing a logo is difficult. It becomes more difficult when you loose sight of brand identity only to become preoccupied with acceptance.  From a design point of view, PAR POU Private Label has or will have a very strong design perspective, and as the Designer of the brand I have a very strong sense of self. This brand image that I am slowly building is not based on hurried overnight concepts, but have been tirelessly combed through and toiled over night after night in my head. So when it goes on paper, it's a winner.

LESSON: You're taste is what got you here. Be True to yourself.